Wie formuliere ich meine Themen kundenoriertiert und verständlich?
Ideally 3 topics with 3 sub-topics Approx. 25 lines of max. 60 characters each
- Identify 3 main topics for which you are bookable (lectures, seminars, talks).
- Choose topics that suit different target groups (e.g. leadership for junior staff, heterogeneous groups).
- Use existing successful lecture titles or seminar titles.
- If necessary, integrate the title of a book or publication into the selection of topics.
- Structure each topic into an introduction, main section and closing message.
- Formulate the benefits clearly and with reference to the audience (e.g. joint success in the field of leadership).
- Use relevant keywords and terminology to improve findability.
- Consider feedback and experiences from previous presentations to optimize the topic.
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